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Hire Best SEO Experts Like a Boss: 15 Questions to Choose the Right One

Hiring an SEO Consultant

Ahoy, brave captains of the business world!

Navigating the choppy waters of the digital ocean can be a daunting task, right? That’s where SEO experts come in, like seasoned sailors guiding you through treacherous tides.

The importance of How to Hire a Good SEO Expert for your business is like having a trusted first mate on your ship.

They know the ropes, and they can steer you toward hidden treasures—like high search engine rankings and increased web traffic.

“But wait,” you say, “the world of SEO is vast and confusing!” Fear not!

This guide is your treasure map to finding and hiring local SEO services. We’ll demystify the process, arm you with the right questions, and prepare you for a successful collaboration with these digital navigators.

Answering these burning questions will give you a golden compass to guide your journey. Now, let’s dive in, shall we?

Top Tips to Hire an SEO to Rank

1. What is your experience in SEO?

First off, how long has your potential SEO specialist been on the scene? It’s like asking a sailor about their voyages. You wouldn’t trust someone who’s never left the harbor, would you?

Ask about their years in the industry, the types of clients they’ve worked with, and examples of successful projects.

Look for an SEO expert with a treasure trove of experience to ensure you’re in safe hands.

Real-Life Example: Imagine you own a local skincare business in London.

An experienced local SEO will not only know the general SEO landscape but also understand the unique challenges and opportunities in your local market.

2. Can you provide references or case studies?

Alright, they say they’re experienced, but can they prove it? It’s time to put their tales of high seas and hidden treasures to the test.

Request examples of previous work and references to verify their track record.

If they can show you a detailed case study where they increased a client’s visibility in search engines, you’re looking at a bona fide SEO professional.

Understanding their past successes can give you an idea about the potential investment and its returns.

Always remember, a good SEO consultant UK based or elsewhere should be open and transparent about their work.

3. What strategies do you use for keyword research?

Keywords are the magical incantations that make the SEO world go round. A skilled SEO expert should have a robust approach to keyword research.

They’ll delve into the secrets of Google Analytics, explore HubSpot blogs, and more to find the words that will make your business shine.

Real-Life Example: For your local skincare business, a local SEO consultant would look for keywords that are not just industry-specific but also relevant to your local audience.

They might focus on “skincare services in London” or “best facial treatments near me.”

The world of SEO is like a mighty ocean, ever-changing and full of surprises. Ask your potential SEO expert how they stay afloat amid these changes.

Their answer should involve regular updates, following SEO blogs, and perhaps even attending industry events.

They need to be the Jack Sparrow of SEO, always one step ahead of the game.

If they can answer these, it shows they’re not just concerned with today but are planning for your long-term success.

Ah, link-building, the fine art of forging alliances in the digital sea!

What’s their strategy?

A good SEO specialist will focus on building high-quality backlinks from reputable sites.

Beware of those who promise hundreds of links overnight; they might be using black-hat techniques, the pirate activities of the SEO world.

Real-Life Example: A local SEO consultant might partner with local bloggers or influencers to review your skincare products, creating authentic backlinks to your website.

6. Can you provide a timeline for when we can expect to see results?

Treasure hunts aren’t won overnight. SEO is a long-term investment, so ask your SEO consultant for a realistic timeline.

While they can’t guarantee exact dates, a rough estimate helps in planning your marketing strategies.

A realistic timeline can also help you budget effectively for your SEO needs.

timeline for SEO results

7. How do you handle technical SEO issues on websites?

The structure of your website is like the framework of a ship. If it’s weak, you’ll sink.

Ask how your Google SEO expert addresses a technical SEO audit and the issues it can present, like site speed, mobile optimization, and structured data.

If you hear terms like HTML optimization and user experience, you’re on the right track.

Real-Life Example: For your skincare business website, mobile optimization is crucial as most people browse beauty products on their phones.

A proficient SEO consultancy service would ensure your site looks and performs great on mobile devices.

8. What is your content optimization strategy?

Content is your ship’s cargo, the goods you’re trading in the digital marketplace. How does he/she plan to optimize this valuable asset?

They should talk about aligning content with keyword strategies, improving user experience, and maybe even dabbling in content marketing.

A well-optimized page is like a treasure chest—easy to find and full of riches!

Real-Life Example: For your local skincare business, a local SEO consultant might recommend creating informative blog posts about skincare routines, using local keywords to attract a nearby audience.

9. How do you measure the success of an SEO campaign?

Success at sea is measured in treasure chests and safe returns. In SEO, it’s all about Key Performance Indicators (KPIs).

Ask your SEO specialist what yardsticks they use. Is it traffic, conversion rates, or perhaps visibility in search engine results?

Knowing this will help you understand what to expect on your SEO voyage.

These questions can help you gauge whether the investment in SEO will yield enough returns for your business.

website traffic timeline shown over 12 months

10. What is your approach to local SEO, if applicable?

If your treasure map includes specific locations, you need a navigator familiar with local waters. Ask about their expertise in local SEO service.

Do they offer Google My Business management services to optimise your listing and look after your reputation online?

This is crucial if you’re looking to dominate a specific geographical area.

Real-Life Example: For your skincare business, local SEO might include getting listed in local directories and encouraging satisfied customers to leave positive local reviews.

11. How do you handle SEO for mobile devices?

In today’s world, your customers are sailing through the digital ocean on mobile ships—smartphones and tablets.

Ask your SEO consultant about their mobile optimization strategies. The answer should include mobile-responsive design, fast loading times, and perhaps even mobile-first indexing.

Knowing this can help you understand the level of expertise you’re getting, and whether doing it yourself or investing in a professional is more worthwhile.

12. What is your process for monitoring and improving website rankings?

The sea is ever-changing, and so are website rankings. Ask how your SEO expert plans to keep your ship—err, website—afloat.

Do they perform regular audits, adapt strategies, and tweak tactics based on performance metrics?

A good SEO consultancy service will not just set and forget; they’ll continually steer you towards success.

Real-Life Example: Your skincare business might see seasonal trends. A proactive SEO strategy would adapt to these trends, optimizing for keywords like “winter skincare tips” during colder months.

13. What tools do you use for SEO analysis and reporting?

In the age of digital warfare, your website optimisation consultant should be armed to the teeth with the latest tools.

Ask about their arsenal. Do they use Google Analytics, HubSpot, or specialized SEO tools for tracking and reporting?

Knowing the tools they use can give you insights into their expertise and the depth of their analysis.

14. How often will you provide reports and updates on the progress of the SEO campaign?

In any great adventure, communication is key. How often will your SEO expert send you updates? Monthly, weekly, or at different milestones?

Knowing the frequency and the type of information in these reports can help you track your ROI effectively.

Real-Life Example: Your skincare business might prefer monthly updates to align with your internal performance reviews. Make sure your SEO consultant can accommodate this.

15. What is your pricing structure for SEO services?

Last but certainly not least, let’s talk doubloons and treasure chests—aka the pricing. Is it hourly, project-based, or a retainer?

Are there any hidden fees like Davy Jones’ locker? Make sure everything is laid out clearly to avoid unpleasant surprises down the line.

Understanding the pricing structure will help you assess the long-term costs of your SEO campaign.


Congratulations, intrepid explorer! You’re now armed with a compass, a map, and a list of questions to help you hire the best SEO expert for your business.

May your digital voyage be full of high rankings, increased traffic, and treasure chests aplenty!

Ready to hoist the anchor and set sail? or would like to request a Free local SEO audit 1st? Get in touch via the contact form or 0808 164 1014

Extra Questions to Hire SEO Expert

Can I do SEO on my own?

Ah, the age-old question, akin to sailors asking if they can navigate the seas without a compass. The short answer is yes, you can attempt SEO on your own.

There are plenty of resources, blogs, and tools available to help you get started.

But the complexity of SEO is like navigating through a storm; it’s not just about setting the sails but also understanding the winds, tides, and potential obstacles.

If you’re not well-versed in things like keyword research, content optimization, and link building, you may find yourself adrift.

Expert Opinion:
While you can certainly tackle basic SEO tasks, the intricacies of the field often require specialized knowledge. Moreover, SEO is not a “set it and forget it” task; it needs continuous effort.

Is SEO worth it for small business?

Imagine a tiny boat in a vast ocean. Without a beacon or a flag, it’s hard to get noticed, right? SEO serves as that beacon for small businesses.

It can be incredibly valuable, especially when you’re competing against larger ships—um, businesses—with bigger resources.

SEO helps level the playing field, making it easier for potential customers to find you.

Expert Opinion:
Absolutely, it’s worth it. SEO offers long-term benefits, including increased visibility and better ROI compared to traditional marketing methods.

Is SEO still relevant in 2024?

The digital ocean is constantly changing, but one thing remains constant—the need for visibility. SEO is just as relevant in 2024 as it was a decade ago.

With the increasing number of websites and the constant updates to search engine algorithms, the need for effective SEO strategies has only grown.

Expert Opinion:
SEO remains a critical component of any successful online strategy. As long as search engines exist, SEO will be relevant.

How much should I budget for SEO for small business?

Budgeting for SEO is like stocking up for a sea voyage; it varies depending on the distance you want to cover.

Costs can range from a few hundred to several thousand pounds per month, depending on your goals, competition, and the area you serve.

Expert Opinion:
For small businesses, who are looking to just maintain a few ranking positions in a low competition area, a good starting budget, might be around £500 to £600 per month, but this can increase widely based on individual needs and goals.

Why is SEO so expensive?

Think of SEO as a meticulously crafted ship. It’s not just about the wood and nails; it’s about the craftsmanship that goes into building it.

SEO is a labor-intensive process requiring a variety of skills—from content creation and keyword research to technical optimization and link building.

Expert Opinion:
The costs often reflect the expertise and tools needed to implement a successful SEO strategy. It’s an investment that pays off in the long run.

How much does SEO cost for a startup?

Startups often operate on tight budgets, but that doesn’t mean SEO should be ignored.

The costs for a startup could range from £1000 – £1500 per month, depending on the scale of the operation and the competition in your industry.

Expert Opinion:
Investing in SEO early can yield better long-term results. Even a modest budget can be effective if used wisely.

How much does it cost to do on-page SEO?

On-page SEO is like the decor and layout of your ship—it needs to be both functional and appealing.

The costs can vary depending on the depth of optimization needed, but you might expect to spend between £50 – £200 per page.

Expert Opinion:
On-page SEO is crucial for both search engine rankings and user experience, making it a necessary investment for any website.

Why is SEO a monthly fee?

The sea is ever-changing, and so are search engine algorithms. Ongoing monthly work is essential for maintaining and improving your rankings.

Expert Opinion:
Regularly updating your SEO strategy is crucial for staying ahead of your competitors. That’s why most SEO services charge a monthly fee.

Does SEO have a cost per click?

Unlike paid advertising, where you pay for each click to your website, SEO aims to improve your organic rankings so that you don’t have to pay for clicks.

Expert Opinion:
Though SEO doesn’t have a direct cost per click, the investment in SEO services aims to decrease your overall cost per acquisition over time.

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